Room 1711

Optimizing Marketing Spend Across Evolving Channels and Technologies
2025-07-19 08:00 - 17:00 (Europe/Madrid)
The Challenge: The automotive customer journey is becoming increasingly complex, with consumers interacting with brands through a multitude of online and offline channels – from social media and digital advertising to dealerships and experiential events. CMOs must decide how to allocate their often substantial marketing budgets across this evolving landscape to maximize reach, engagement, and ultimately, sales. They also need to evaluate the effectiveness of new marketing technologies and platforms.
Why it’s hard: Traditional marketing channels that have historically been effective for automotive brands (e.g., television commercials, print ads) may have diminishing returns with younger, digitally native audiences. Deciding how much to invest in emerging digital channels, personalized marketing, virtual reality experiences, and influencer collaborations requires careful consideration of ROI and audience targeting. CMOs must also navigate the complexities of data privacy and ensure their marketing efforts are compliant and ethical. Accurately measuring the impact of different marketing channels on car sales, especially with longer purchase cycles, adds another layer of difficulty.
Example: A CMO might need to decide whether to shift a significant portion of their budget from traditional TV advertising to targeted digital campaigns and interactive online experiences to reach potential EV buyers. This involves assessing the digital savviness of their target audience, the effectiveness of different online platforms for automotive marketing, and the ability to track conversions from digital touchpoints to actual sales.

Open Topic Meetup
2025-04-30 08:00 - 2025-05-07 17:00
We aim to become leading creators of a space for listening, reflection and the exploration of meaning beyond the usual boundaries, allowing different framings, stories and viewpoints to be shared and collectively explored.
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Interactive Agenda
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Project-Like Journey
Event participants can be from anywhere in the world or can be sitting next door. All the resources for participation are made available online in an eLearning-Like journey, so that participation is independent of time zones and adapts to busy agendas

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HaxPal Meetup Objectives
Access to the views of professionals in a variety of industries, on specific business, social and environmental challenges, adopt the process of deeply understanding the construction of complex decisions and their impact and, last but not least, establish strong relationships with professionals you are willing to collaborate with, now or in the future
